Are short testimonials really enough to convert leads, or is there a better option?
In this white paper, you'll learn about the power of the customer case study, get valuable information on how B2Bs use case studies to sell their high-investment products, and learn how to get the most mileage out of your own client success stories. It will help you identify the best clients for each segment of your practice, and walk you through the process from development to publication.
This comprehensive guide will give you all the secrets to using client success as a powerful marketing tool.