The Challenge
You’ve built an inbound strategy that gets visitors in the door, but how are you going to convert them? They want solutions to their problems now. They’re looking for the right information to make good decisions (namely, the decision to work with you).
The Solution
A well-crafted, compelling landing page paired with a targeted piece of long-form content that addresses their pain points. This combo gives them the confidence to click “download,” and gives you another MQL to keep the revenue flowing.
The process
Discovery Call
Take 30 minutes to discuss your content goals, get some perspective on conversion potential, and hatch a plan.
Kickoff/Brainstorming session
We team up to create some great content ideas (I know you’re tired. You don’t have to do it alone.) This call will help uncover potential angles, sources of truth, and SME superheroes. Based on the discussion, I’ll develop a brief for a high-performance piece of content. (Tell your BDRs to get excited!)
Outline and draft
Based on the brainstorm, I’ll deliver an outline for your approval, complete with potential internal content to use, stats to highlight, and research to review. With approval, I’ll draft your content with your SEO keywords, best practices, and brand personality. Once complete, I’ll create a 300- to 500-word landing page (copy only) that’ll have readers ready to fork over their contact info.
(Optional) nurture add-on
Want to keep the conversation going post-download? Let’s create a nurture sequence that introduces your brand, shares relevant resources like blog posts, highlights your biggest success stories with case studies, and brings it home with a polished closing and well-positioned next steps.
Is this service for you?
Content refreshes are the perfect solution if you’re…
A busy in-house content marketer who knows the sales team needs them to keep the leads coming, but doesn’t have time to invest in a big content production push right now.
The department head who wants to show the C-suite some “dashboards and dollars” with performance that justifies next year’s marketing budget.
A business owner who relies on a steady stream of prospects, but doesn’t have the time and expertise to write high-intent content, get it to prospects, and follow up with email marketing.
Investment and Logistics
What to expect from this Project
Financial Investment
For a 2,000-word long-form asset and landing page with deliverables described below, expect an investment starting at $2,000.
Time Investment
A 30-minute discovery call to discuss your goals for the project. (I promise it will be enjoyable!)
A 60-90 minute planning meeting to get ideas and decide on the right topic, information resources, and angle. This in-depth approach enables me to create a well-tailored and SEO-optimized piece of content that makes visitors eager to click “download.”
Time for outline review and approval. A deep review of the content pre-production makes the process easier for everyone.
One to two rounds of editing to finalize the content, verify the facts, and review suggestions for the graphic design process.
(Please note: Graphic design is a separate process. I have some great resources to recommend. I can manage a designer relationship if needed.)
With a moderate time investment and a well-crafted asset, you’ll enjoy more leads and more consistent revenue through one high-performing, versatile piece of content.
Deliverables
A kickoff session to discuss and select the best topic and angle for your asset.
One (1) 2,500-word, SEO optimized lead generation asset such as an ebook, guide, or report.
Copy (300-500 words) for an SEO-optimized landing page with lead-capture.
Optional add-ons (priced on request):
Graphic design assistance and management
Email nurture sequence for post-download engagement and CTA.
Timeline
Two to three weeks from kickoff session to delivery of edited and optimized assets. Allow extra time for graphic design or email nurture sequence add-ons.